Aston Martin unveils Powerboat

Today, Aston Martin and Quintessence Yachts announced their fresh collaboration, as the historical British supercar manufacturer teams up to produce the AM37 powerboat. A 37-foot vessel is a far cry from the likes of Bond’s favourite car, but it still comes equipped with as many gadgets as you’d expect.

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Delivering sporty handling, a high technology composite structure, as well as the expected high performance and luxury comfort, it really is something spectacular. A 37-foot vessel is a far cry from the likes of Bond’s favourite car, but it still comes equipped with as many gadgets as you’d expect. The yacht features an interactive voice control system, as well as touch screens and HD displays, accompanied by remote functions.

‘we are sure that the aston martin ethos of ‘power, beauty and soul’ can be successfully translated into the yachting environment in a very special way.’ 

– Mariella Mengozzi, CEO at quintessence yachts

The contemporary design and classic lines are a British cocktail of design, conjuring up something only Aston Martin could ever pull off.  In the 102 years since they were born, Aston Martin have become renowned for producing some of the most, if not the most, iconic luxury sports cars of all time.

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Brand collaborations such as this can be a massive boost to brand awareness, merchandise sales, and of course product sales. We look forward to seeing the new powerboat soon.

ORIGINAL SOURCE :  DESIGNBOOM / HIGHSNOBIETY

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